SUNK-COST FALLACY 1)5)
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"The human tendency to judge options according to the size of previous investments rather than the size of the expected return" (P. AYTON & H. ARKES, 1998, p.40)
The authors state: "Truly rational choices would be made only after weighing up future costs and benefits. Past costs and benefits are quite irrelevant" (Ibid)
To let oneself into the sunk-cost fallacy leads to "throw good money after bad", i.e. to transform a still available resource into into a highly probable loss.
This behavior can easily be observed in the stock market. It was also the irrationality that dominated the Vietnam war and led to this tremendous fiasco.
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- 2) Methodology or model
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Bertalanffy Center for the Study of Systems Science(2020).
To cite this page, please use the following information:
Bertalanffy Center for the Study of Systems Science (2020). Title of the entry. In Charles François (Ed.), International Encyclopedia of Systems and Cybernetics (2). Retrieved from www.systemspedia.org/[full/url]
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